ACT FAQ Expert Answers to Frequently Asked Questions

ACT FAQ Expert Answers to Frequently Asked Questions SAT/ACT Prep Online Guides and Tips Here at PrepScholar, we get a great deal of inquiries regarding each part of the ACT. To help, we've arranged this ACT FAQ to addressall of your inquiries concerning the test†regardless of whether you haven’t even aired out a prep book to read for it yet or if you’ve taken it multiple times and are pondering which scores to send to schools. Peruse on to find the solutions to the entirety of your consuming ACT-related inquiries and connections to the best articles on our site to assist you with planning for the ACT. ACT FAQ Table of Contents Getting ready for the ACT Assessing Your ACT Score The ACT Essay Grants and College Sending Scores Getting ready for the ACT Would it be advisable for me to try and be taking the ACT? Don’t schools truly lean toward the SAT? Schools don't have an inclination between the SAT and the ACT. They are viewed as totally equivalent choices to satisfy the state sanctioned testing prerequisite. You can pick which test to take dependent on your own inclination. So for what reason does everybody despite everything assume that the SAT is viewed as progressively renowned? Since the SAT has been around for more, it used to the main state administered test acknowledged for school applications at numerous organizations. In any case, since its creation in the late 1950s, the ACT started to be generally acknowledged as a similarly adequate option in contrast to the SAT. It was embraced first in Midwestern and Western states, yet in the end got basic on the East Coast also. In 2007, the last SAT-just holdout, Harvey Mudd, started tolerating the ACT. Valid, on the off chance that you take a gander at the affirmations information from some east-coast schools, most of candidates despite everything send the SAT rather than the ACT. In any case, that isn’t on the grounds that those universities lean toward the SAT. It’s on the grounds that understudies in East Coast states take the SAT more usually than the ACT, and most of candidates to those schools originate from the east coast. So when choosing the ACT and the SAT, the decision descends to your capacity and your own inclinations. Pick the test that is best for you! Further Reading: What Do Ivy League Schools Think of the ACT, Do You Need to Take Both the SAT and the ACT, New SAT versus ACT: Comparison Charts When would it be advisable for me to take the ACT just because? PrepScholar suggests you take the ACT just because junior fall. Along these lines, you can retake the test if necessary junior spring, and afterward be prepared to concentrate solely on school applications your senior fall. This planning is additionally ideal given where you are in your secondary school vocation †you ought to have taken in all the substance tried on the ACT by the start of junior year, and you won’t be so distant from your first polynomial math class that you’re cloudy on ideas like fathoming an arrangement of conditions. On the off chance that you attempt and take the ACT prior, as a sophomore or first year recruit, you may battle with it since you come up short on certain substance information, particularly in math. Obviously, if you’re perusing this as a lesser or even a senior, don’t alarm. For whatever length of time that you step through the exam by senior fall, you’ll have the option to apply to universities. In any case, prior is smarter to maintain a strategic distance from a very late time crunch or stepping through the last examination before applications are expected. Regardless of whether you need to utilize a quickened investigation course of events, we emphatically prescribe attempting to have the ACT completely finished with before senior year begins. It will spare you bunches of pressure, we guarantee! Further Reading: When Should I Take the ACT just because? I took the ACT at school for nothing, however it didn’t incorporate the exposition (otherwise called the ACT Plus Writing). Do I need to retake the ACT? There are two cases in which you would need to retake the ACT in the event that you have just accepted it as a feature of state testing, yet without the discretionary Writing/Essay area. Case 1: You are applying to schools that require the ACT Plus Writing. Tragically, regardless of whether you have an ACT score from state testing, you have to take the whole ACT Plus Writing to have the option to apply to specific universities. The in addition to side to this is you’ve as of now had a (free!) practice run at the ACT, so on the off chance that you concentrate before your first official ACT Plus Writing, you’ll be very solid and steady for the test and will probably beat your first score. Case 2: You didn’t score as high as you needed on the ACT and additionally you’re applying to schools with higher ACT score midpoints than you earned. The ACT is a significant piece of your school application, so you need to give yourself the absolute best conceivable at your fantasy schools by procuring a sufficiently high score. (You can peruse increasingly about finding your objective ACT score underneath!) In the event that you’re not having any significant bearing to any schools that require ACT Plus Writing and your score is sufficiently high for the entirety of the schools you need to concern, you don't need to retake the ACT. Good for you! Further Reading: Should You Take the ACT With or Without Writing?, Which States Require the ACT? Full List and Advice, Which Colleges Require ACT Writing? 633 schools To what extent would it be a good idea for me to read for the ACT? There is no one size fits all response to what extent you should read for the ACT. How much time you spend on ACT prep changes dependent on the score you need and how much time you need to examine. To begin, these are PrepScholar's appraisals for to what extent you should read for the ACT, in light of what number of focuses you have to improve by. Obviously, these are simply appraises, and will fluctuate dependent on your own qualities and shortcomings. Try not to quit concentrating until you're certain you can accomplish your objective score on the genuine test! 0-1 ACT Composite Point Improvement: 10 hours1-2 ACT Point Improvement: 20 hours2-4 ACT Point Improvement: 40 hours4-6 ACT Point Improvement: 80 hours6-9 ACT Point Improvement: 150 hours+ You can ascertain your week after week ACT planning time by following these three stages: Locate your beginning score (which you can learn by taking a training test) Discover your score objective (see How would I think of an objective ACT score beneath) Choose a lot of time you can spend on ACT concentrating every week Let’s take a model. State Student A’s ACT score objective is a 28, yet they scored a 24 on an ACT practice test. That implies Student A needs to improve by 4. In light of our assessments of point increments to contemplate hours, Student A requirements to place in around 40 hours of study time. Here are three potential investigation plans for Student A: Light: 4 hours every week for 10 weeks Moderate: 8 hours every week for 5 weeks Overwhelming: 20 hours per week for about fourteen days Every one of these plans comes out to the necessary 40 hours. Understudy A can pick the correct arrangement for them dependent on their timetable. In the event that Student A has a ton of extracurricular responsibilities however has a lot of time before they take their first ACT, Study Plan 1 might be ideal, since they can press in two or three 2-hour study meetings every week in the middle of schoolwork and club gatherings. On the off chance that Student An is taking the ACT in 3 weeks and necessities to improve, quick, than they may take on the more pack like timetable of Study Plan 3. Clearly, this arrangement would include mitigating different responsibilities, and maybe would be generally achievable over a school break or summer excursion. So your subsequent stages are as per the following: Discover your objective score Locate your beginning score (take a training test) Utilizing our hours-to-focuses gauge, make sense of to what extent you have to study, and afterward make your own timetable Further Reading: Exactly How Long Should I Study for the ACT, How to Beat Procrastination in Your ACT Prep How would I think of an objective ACT score? Your objective ACT score is a score over the 75th percentile for conceded understudies at all of the schools you would like to apply to. Over the 75th percentile? What we mean is, you need a score over a school's center 50 percent run, which is the scope of conceded understudy ACT scores between the 25th and 75th percentile. At the end of the day, you need a score that is higher than 75% of a year ago's conceded candidates. Why? Since having such a high score gives you a brilliant possibility of confirmation. For instance, here are a few instances of ACT center 50 territories at a couple of Massachusetts schools: Harvard College: 32-35 Tufts University: 30-33 College of Massachusetts Amherst: 24-29 You have to look into the score ranges for all universities you are truly keen on applying to, and afterward set your objective score dependent on the most serious school you’re applying to. For instance, an understudy whose most serious school is Harvard should set their ACT target score at 36. An understudy whose most serious school is University of Massachuetts Amherst should set their objective score at 30. Along these lines, regardless of whether you miss your score objective by an or two, you will probably have an extremely solid ACT score for different schools on your rundown! Further Reading: What's a Good ACT Score for Your College, What's a Good ACT Score? A Bad Score? An Excellent Score?, Average ACT Scores: What They Mean for You, ACT Score Percentiles By what means would it be advisable for me to read for the ACT? In the event that you haven’t as of now, start your ACT concentrating by taking a total practice test, timing yourself carefully. This will give you the best data about your qualities and shortcomings on the test and be the pattern for your investigation plan. For instance, regardless of whether you're extraordinary at math, you may understand that ACT Math is extremely hard for you since you used up all available time while taking your first practice test. This is critical data to know as you start examining! When you've taken that first practice test, grade, score, and assess it cautiously. Compute your beginning composite score. At that point, note your qualities and your shortcomings. (We prescribe utilizing a scratch pad to begin logging and following your shortcomings.) Search for designs in wrong answers. This could be as far as substance or test procedure. For instance, when you assess the Math area, you may see that missed the vast majority of the trigonometry questions. That is a major

Competitive Strategy for Pharmaceutical Patent -myassignmenthelp

Question: Examine about theCompetitive Strategy for Pharmaceutical Patent Analyst. Answer: Presentation Upper hand of an organization is alluded to the influence it has over its rivals which is produced by offering better and more prominent worth. So as to produce an upper hand, pioneers center around execute business arrangements that depend on qualities of the venture. While actualizing business approaches for creating an upper hand, pioneers need to assess the earth in which the organization or its items/administrations activities. Powerful assessment of nature helps the board in making business arrangements that give the organization an upper hand. This exposition will assess SWOT investigation, Porters Five Forces structure and PESTLE examination dependent on pharmaceutical, the travel industry and farming industry individually. This exposition will concentrate on Wesfarmers Limited, Qantas Airways, and Australian Pharmaceuticals Industries. SWOT Analysis The SWOT investigation is a valuable device that helps with recognizing qualities, shortcomings, openings, and dangers of a specific organization or its item/administration. The model was initially evolved during the 1960s, and it has stayed unaltered in the vital administration field (Culp et al., 2016). This model helps directors in building up their business techniques by evaluating distinctive outside and inside elements that influence hierarchical execution. The elements in an outer domain incorporate government enactment, social desire, evolving patterns, and rivalry. Interestingly, inner condition factors incorporate authoritative culture, human asset abilities, adequacy of arrangements and initiative ability (Roghanian, Ghorbani, and Alipour, 2018). The model is utilized by various administrative faculty in a company at different levels. For instance, the top managerial staff and official officials use SWOT system while executing future business techniques. Then again, low an d medium level administrators use SWOT examination while taking private company choices while performing day by day errands. A case of Australian Pharmaceuticals Industries (API) is utilized so as to execute SWOT investigation. The organization works in the pharmaceutical segment, and it is engaged with assembling, appropriation and retailing of pharmaceutical, wellbeing and excellence items. Its qualities remember the biggest discount merchant of pharmaceuticals for Australia, offered an expansive scope of administrations, numerous milestone items, specialty player in the over-the-counter market, and great generally speaking development rate (Almarsson, Peterson and Zaworotko, 2012). Its shortcomings incorporate Sigma takeover debates, asserted bookkeeping errors, the industry is overwhelmed by three key players, Sigma, Symbion Health and API and the organization may lose center from its fundamental items on the off chance that it branches into new markets. Its chances remember scope for advancement of individual consideration zone, stripping of pharmaceutical resources for concentrating on center abiliti es, and development in mindfulness about medicinal services. Dangers remember changes for pharmaceuticals estimating plan, exchange obstructions may hurt net revenues of the firm and rigid principles against clinical tests. Watchman Five Force Framework It is an important device meaning to break down the quick serious condition of an organization. It is an industry examinations structure which considers explicit powers that decide rivalry in an opposition (The Economic Times, 2018). The impact of these five elements encourages monetary potential and intensity of a part. Ventures share same properties and the five powers model helps with recognizing speculation appeal, the effect of fundamental drivers and appraisal of the benefit capability of organizations. The powers incorporate the danger of passage, the danger of substitutes, the intensity of purchasers, the intensity of providers and the serious contention. The assessment of these five basic elements helps with summing up the most significant standards to consider for breaking down a particular industrys key drivers of accomplishment (Zhao et al., 2016). The top-level administrative work force utilizes this model while entering another area or propelling another item in the mar ket. A case of Qantas Airways is utilized so as to actualize Porters five powers model. The organization works in movement and the travel industry, and it offers carrier administrations to its clients. The organization additionally empowers its travelers to book the travel industry bundles legitimately from its sites, and it is third most visited the travel industry sites in Australia. The dealing intensity of purchasers in the business is high in light of the fact that countless neighborhood and worldwide carriers work in the business and clients can undoubtedly switch between them without extra costs (Chen and Muzi, 2013). The bartering intensity of providers is high in light of the fact that Boeing and Airbus are the essential airplane producer, and they can without much of a stretch raise airplane costs in the segment. The danger of substitutes is low since air travel is the fasters and more agreeable choice than its choices, for example, transport, train, and vehicle. The danger of n ew section is lower on account of high introductory venture costs and exacting legislative administrative necessities (Sarina and Wright, 2015). The competition among existing firms is significantly high in light of the fact that some minimal effort aircrafts have entered the market which has decreased the benefits of Qantas. The contention has likewise expanded as a result of merger and procurement in the business. PESTLE Analysis A PESTLE investigation helps organizations in breaking down six of the key outside variables that impact a business and choices taken by the administration. The outside components incorporate political, financial, sociological, mechanical, lawful and ecological. The model evaluates the potential effect of these components on a company. Along these lines, organizations can get ready deliberately for any future changes by monitoring the outside market which gives them an upper hand (Fozer et al., 2017). The model empowers associations to decide the present job and status of the partnership according to its rivals and gathered market data that helps the board in making future improvement systems. The way toward gathering significant data that aids the advancement of business systems is called vital review, and a PESTLE examination helps the board in directing vital review of the outer condition of the organization. This apparatus is utilized by senior level administrative work force to comprehend the present situation of the organization in the market and dependent on such data making future methodologies for supporting the development of the venture. A case of Wesfarmers Limited will be utilized for breaking down PESTLE investigation. The organization is an aggregate which works in various parts, for example, retailing, agribusiness, coal mining, synthetic concoctions, and others. This PESTLE investigation will concentrate on horticulture tasks of Wesfarmers. Political solidness and commitment of horticulture area to 3 percent of the countrys economy is valuable for the organization (National Farmers Federation, 2017). The steady economy of Australia adds to the development of farming tasks of Wesfarmers; in any case, the organization faces higher pay costs than contrasted with different countries. The mindfulness with respect to new and wellbeing food items is developing, and clients want to purchase Australian developed items which are useful for Wesfarmers since its farming tasks are arranged in Australia. The organization utilizes distinctive current advancements in its agribusiness tasks, for instance, it has propelled Decip her which is Google Earth Engine based business cultivating administration which uses satellite pictures, handling power and geospatial information for giving inside and out vegetation investigation (Thompson, 2017). The enterprise conforms to Australian Agriculture strategies so as to guarantee that its food items are not dangerous for individuals, and they are fabricated without hurtful manures. The organization has likewise executed supporting horticulture program in which it has worked together with Carbon Trust Company which help it in lessening its carbon outflows (Wesfarmers, 2018). All in all, various instances of organizations from businesses, for example, pharmaceuticals, the travel industry, and farming are talked about for understanding the job of system improvement apparatuses, for example, PESTLE investigation, Porters five powers structure and SWOT examination. Each instrument empowers the executives to assess outside, inside or the two elements which impact their business and the data gathered by the devices permit the administration to make key strategies. Successful utilization of these instruments helps organizations in getting present and future factors that influence their business and empower them to make vital approaches for supporting their future development. References Almarsson, ., Peterson, M.L. also, Zaworotko, M. (2012) The start to finish of pharmaceutical cocrystals: a time of quick moving new science and patents.Pharmaceutical patent analyst,1(3), pp.313-327. Chen, Z.H. also, Muzi, H.E. (2013) A Casebased Analytical Study on the Strategic Evaluation of Common Equity Performance of SIA in a Global Organic Environment.Journal of Contemporary Management,1(1). Culp III, K., Eastwood, C., Turner, S., Goodman, M. also, Ricketts, K.G. (2016) Using a SWOT Analysis: Taking a Look at Your Organization [2016]. Network and Economic Development Publications, 3, p. 1. Fozer, D., Sziraky, F.Z., Racz, L., Nagy, T., Tarjani, A.J., Toth, A.J., Haaz, E., Benko, T. also, Mizsey, P. (2017) Life cycle, PESTLE and Multi-Criteria Decision Analysis of CCS process alternatives.Journal of Cleaner Production,147, pp.75-85. National Farmers Federation. (2017) Farm Facts. [Online] National Farmers Federation. Accessible at: https://www.nff.org.au/ranch facts.html [Accessed on 17 April 2018]. Roghanian, E., Ghorbani, B. what's more, Alipour, M. (2018) Applicati

Essay Writing Topics For Xat

Essay Writing Topics For XatEssay writing topics for xat, a University of Texas English composition class, are critical to your success. They set the tone for the rest of your assignment and provide a bridge between your thoughts and the student. Writing on essay topics is where you express yourself and let your mind run free, almost like a conversation. The assignment forces you to think and your essay writing topics for xat will help you determine what ideas you may have.There are some things that you should always keep in mind when writing essay writing topics for xat. You want to focus on two of them because they are extremely important in your success. First, the assignment demands that you take a look at the history of American History, and second, you want to learn the history of the current political situation.Your essay writing topics for xat should begin with an examination of the past. For this reason, it is important that you know how the present came about. This includes why the country was formed, who were the original settlers, what prompted the revolution, and how events changed over time.Your topic will also examine the current political situation. As the student, you must understand the political game that is played in this country. The current political climate should not be treated lightly because it affects the rest of the world. Your essay writing topics for xat will not just be about the political background of the government, but what those policies mean for the people and how they are affected by the decisions made by those leaders.The topic you choose for your essay writing topics for xat will be based on the topics you have chosen for the project. Some students may choose to focus on the current events surrounding the debate between the two parties on social issues. Others may want to discuss the long-term effects of the socialist policies imposed on this country. You may want to examine the causes of the large national debt, and the effects that it has had on our country's economy.There are many types of topics to choose from, and you should research each one thoroughly to make sure that it fits the topic that you chose for your essay. Each type of topic will require a different approach, but you should be able to choose a topic that will show your ability to write effectively. For example, if you choose to focus on the history of slavery, you may be able to use that to illustrate your thesis.Researching and writing on essay writing topics for xat requires the same knowledge and skills that all writing requires. It may seem intimidating at first, but once you know how to do it, it will become second nature. You want to write well, but you also want to make sure that your writing can stand on its own. Your essay writing topics for xat should be simple to read and explain well, and you should only allow yourself enough space to write properly.The last thing you should remember when choosing essay writing topics f or xat is to always focus on the main point that you are trying to make in your essay. This can be anything from starting the argument, asking the question, providing answers, and closing the argument. Always keep your essays concise and easy to read. You should also strive to be as true to the facts as possible, so do not leave out any details.

Humor Can Help Create Memorable Anniversaries

Remember the first time you met your husband? Remember your first date with him? Or the time you spent together, frolicking on the beach? You may have had many such pleasurable moments together, but do you celebrate these occasions? You may remember your wedding day as if it had happened yesterday, but have you spared some time recollecting this beautiful day with your spouse? Thats what anniversaries are for. An anniversary is a grand celebration of lifes important milestones. It is a thoughtful way to acknowledge your love for your sweetheart or your dear ones. Marriage anniversaries are also the perfect excuse to throw a big bash and have your friends and family fuss over you. Consider birthdays. Right from the two-year-old toddler to the 80-year-old grandmother, everyone enjoys birthday celebrations. It is a special day to celebrate your entry into this world. You are happy to be alive and surrounded by loved ones, so why not share the happiness? Now, consider death anniversaries. Though it will not be a joyous celebration, you do honor the life of a loved one who enriched your life with happiness, companionship, and love. You reminisce their small gestures of affection and the nostalgic moments spent together, and you pray for their soul. This is also a form of celebration. Death makes one realize how important life is. In short, anniversaries are important celebrations. You cant afford to forget them. When you celebrate anniversaries, you express your love to your dear ones. Every Anniversary Has a Special Meaning Each anniversary year has a special significance, and it is symbolized by special materials. For instance, the first anniversary is denoted by paper. The  25th anniversary celebration is symbolized with silver, and hence friends and family members give silver articles as anniversary gifts. The 50th anniversary is a golden jubilee celebration, and as part of the tradition, gold items are gifted to the celebrating family. Anniversaries Represent the Journey One Has Traveled Anniversaries mark the passage of years, but they also reveal the emotional journey people undergo. In the first few years of marriage, many couples go through a challenging period of adjustment and turbulence. Some marriages survive the choppy ride, while a few marriages collapse even before the first anniversary. Couples often have doubts and apprehensions about their relationship. However, love keeps the couple bonded. Over years, couples understand each other and learn to adjust. As time goes by, couples even tend to take each other for granted. The ardent courtship is replaced by friendliness, and passion takes a back seat. Love becomes secondary; family and career take precedence. Anniversaries are gentle reminders for couples to review the milestones they reached together. Anniversaries are also occasions for couples to renew their commitment to each other. Death Anniversaries Remind Us of Our Dear Ones The first few years after the death of a dear one are especially traumatic. Readjustment after the demise of a loved one is difficult and painful. However, time is a great healer. When you seek to move on, seek solace from soothing words and memories. Life teaches us to enjoy every moment and make the most of it. Anniversaries Help Build Relationships Anniversaries remind you that relationships are special. They bring us closer to our near and dear ones and enrich our lives. When you celebrate your wedding anniversary, you express love and respect for your spouse. You strengthen your commitment to honor and cherish your vows. You also acknowledge each others contribution to making your marriage successful. Funny Anniversary Quotes Add Zing to Your Relationships Humor is like a breath of fresh air. With humor, you can rejuvenate your relationship. Humor helps you to win hearts. Your funny quotes will help thaw indifference and warm up those who are close to you. With funny anniversary quotes, you can shake off the lethargy and spice up your love life. William M. ThackerayI never know whether to pity or congratulate a man on coming to his senses.Grace HansenA wedding is just like a funeral except that you get to smell your own flowers.H. L. MenckenBachelors know more about women than married men; if they didnt, theyd be married too.Ronald ReaganA hippie is someone who looks like Tarzan, walks like Jane and smells like Cheetah.Mae WestA hard man is good to find.Jimmy CarterIve often wanted to drown my troubles, but I cant get my wife to go swimming.Mae WestLook your best -- who said love is blind?Compton MackenzieLove makes the world go round? Not at all. Whiskey makes it go round twice as fast.Oscar WildeBy persistently remaining single a man converts himself into a permanent public temptation.H. L. MenckenHappiness is the china shop; love is the bull.Mae WestLove thy neighbor - and if he happens to be tall, debonair and devastating, it will be that much easier.H. L. MenckenA man may be a fool and not know it, but not if he is marr ied.br/>Kimberly BroylesAdam and Eve had an ideal marriage. He didn’t have to hear about all the men she could have married, and she didn’t have to hear about the way his mother cooked.Groucho MarxMarriage is the chief cause of divorce.

Speed-the-Plow Plot Summary and Study Guide

Speed-the-Plow is a play written by David Mamet. It is comprised of three lengthy scenes involving the corporate dreams and strategies of Hollywood executives. The original Broadway production of Speed-the-Plow opened on May 3rd, 1988. It starred Joe Mantegna as Bobby Gould, Ron Silver as Charlie Fox, and (making her Broadway debut) pop-icon Madonna as Karen. What does the title Speed-the-Plow mean? The title is derived from a phrase in a 15th-century work-song, God speed the plough. It was a prayer for prosperity and productivity. Plot Summary of Act One: Speed-the-Plow begins with the introduction of Bobby Gould, a recently promoted Hollywood executive. Charlie Fox is a business colleague (ranking below Gould) who brings in a movie script that is connected to a hit-making director. During the first scene, the two men gush about how successful they will become, all thanks to the script option. (The screenplay is a stereotypically violent prison/action movie.) Gould makes a call to his boss. The boss is out of town but will be back the next morning and Gould guarantees that the deal will be approved and that Fox and Gould will get a producer credit. While they discuss the mutual hardships of their early days together, they also mingle with Karen, a temporary receptionist. When Karen is out of the office, Fox wagers that Gould wont be able to seduce Karen. Gould takes the challenge, offended by the idea that Karen would be attracted to his position at the studio, but incapable of loving him as a person. After Fox leaves the office, Gould encourages Karen to become more goal-oriented. He gives her a book to read and asks her to stop by his house and provide a review. The book is titled The Bridge or, Radiation and the Half-Life of Society. Gould has only glanced at it, but he already knows that it is a pretentious attempt at intellectual art, unsuitable for a movie, especially a movie at his studio. Karen agrees to meet him later in the evening, and the scene ends with Gould convinced that he will win his bet with Fox. Plot Summary of Act Two: The second act of Speed-the-Plow takes place entirely in Goulds apartment. It opens with Karen passionately reading from the Radiation book. She claims that the book is profound and important; it has changed her life and taken away all fear. Gould tries to explain how the book would fail as a film. He explains that his job is not to create art but to create a marketable product. Karen continues to persuade, however, as her conversation becomes more personal. She states that Gould does not have to be afraid anymore; he does not have to lie about his intentions. In her scene-closing monolog, Karen says: KAREN: You asked me to read the book. I read the book. Do you know what it says? It says that you were put here to make stories people need to see. To make them less afraid. It says in spite of our transgressions - that we could do something. Which would bring us alive. So that we neednt feel ashamed. By the end of her monolog, it is apparent that Gould has fallen for her, and that she spends the night with him. Plot Summary of Act Three: The final act of Speed-the-Plow returns to Goulds office. Its the morning after. Fox enters and begins to scheme about their upcoming meeting with the boss. Gould calmly states that he will not be green-lighting the prison script. Instead, he plans to make the Radiation book. Fox does not take him seriously at first, but when he finally realizes that Gould is serious, Fox becomes furious. Fox argues that Gould has gone insane and that the source of his madness is Karen. It seems that during the previous evening (before, after or during love-making) Karen has convinced Gould that the book is a beautiful work of art that must be adapted into a film. Gould believes that green-lighting the Radiation book is the right thing to do. Fox becomes so angry that he punches Gould twice. He demands that Gould tells the story of the book in one sentence, but because the book is so complex (or so convoluted) Gould is unable to explain the story. Then, when Karen enters, he demands that she answers a question: FOX: My question: you answer me frankly, as I know you will: you came to his house with the preconception, you wanted him to greenlight the book. KAREN: Yes. FOX: If he had said no, would you have gone to bed with him? When Karen admits that she would not have had sex with Gould if he did not agree to produce the book, Gould is flung into despair. He feels lost, as though everyone wants a piece of him, everyone wants to leech off of his success. When Karen tries to persuade him by saying Bob, we have a meeting, Gould realizes that she has been manipulating him. Karen doesnt even care about the book; she just wanted a chance to quickly move up the Hollywood food chain. Gould exits to his washroom, leaving Fox to promptly fire her. In fact, he does more than fire her, he threatens: You ever come on the lot again, Im going to have you killed. As she exits, he throws the Radiation book after her. When Gould re-enters the scene, he is glum. Fox tries to cheer him up, talking about the future and the movie that they will soon be producing. The last lines of the play: FOX: Well, so we learn a lesson. But we arent here to pine, Bob, we arent here to mope. What are we here to do (pause) Bob? After everything is said and done. What are we put on earth to do? GOULD: Were here to make a movie. FOX: Whose name goes above the title? GOULD: Fox and Gould. FOX: Then how bad can life be? And so, Speed-the-Plow ends with Gould realizing that most, perhaps all, people will desire him for his power. Some, like Fox, will do it openly and blatantly. Others, like Karen, will try to deceive him. Foxs final line asks Gould to look on the bright side, but since their movie products seem shallow and overtly commercial, it seems that there is little satisfaction to Goulds successful career.

Essay on Economic Philosophies - 528 Words

Economic Philosophies How much should we let the government interfere with our economy? Do we trust the government to take on the enormous responsibility of caring for our economy? Our economy is a precious thing and we must take great care of it, for it can make us powerful and prosperous or it could be the demise of our nation. Three economists – Karl Marx, Adam Smith, and John Maynard Keynes – all had opposing views on how much government interference should be present upon the economy. Karl Marx believes that the government should control the economy. This means that every aspect of the economy is controlled directly by the government. Marx says that if the government plays no part in the economy, then the economy will†¦show more content†¦Adam’s idea of society is that each person can do whatever they want to advance themselves and each person can pursue happiness in whatever fashion they believe to be the best. Technology creates new and better ways to do things w hich allows society to grow and become more advanced. Smith says that new technology creates new jobs by expanding the limits of manufacturing and science. With new technology people can do things they never could do or even imagine before. Adam Smith says that the government should stay out of the economy all together. The economy is like a boat – it goes up and down. Smith believed that the economy would fix itself; therefore, the government shouldn’t interfere with the economy. He said one has to have â€Å"faith† because the economy will fix itself. Things may not be going great right now, but the economy will rise on it’s own. The result is graphically represented as a vertical aggregate supply curve. John Maynard Keynes believed that it was necessary for the government to intervene in the economy. He felt the government played an essential part in maintaining the economy and keep it from going into a depression. The Keynesian view sees the causes of unemployment and inflation as the failure of certain fundamental economic decisions. Also, product prices andShow MoreRelatedMy Economic Philosophy1004 Words   |  4 PagesIn modern economics there are two major schools of thought in regards to how the economy should be run; socialism and libertarianism. As with the issue of prohibition in the 1920’s, how our government should interact with our economy has been a polarizing issue in American politics for decades. Both sides carry valid points and support different ideals. I will walk you through a brief history and explanation of libertarianism, highlight a fundamental economist who really developed the ideals behindRead MoreAdam Smith s Economic Philosophy1500 Words   |  6 Pages If I was to create the perfect society today, I would use Adam Smith’s economic philosophy. Adam Smith is known today as a modern philosopher. 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The American Flag And Its Growing Controversy free essay sample

Essay, Research Paper The American Flag and its Turning Controversy Measure 1: Detailss The American flag, to many, is the symbol of life and autonomy. Freedom from subjugation and the ability to run one # 8217 ; s ain life with minimum authorities intercession is what our state fought for all those old ages ago. The twenty-four hours after the SpanishAmerican War was declared, schools mandated the worship of the flag ( Kaminer ) . So, when the issue of firing our great flag arises, everyone should be against it, right? Well, non precisely. The first amendment of the Constitution states that American citizens have the right to show themselves through free address. Basically, firing the American flag is speech without duologue. Therefore, harmonizing to the Constitution, flag profanation is legal. However, flag protectionists are non traveling to give up that easy. The chief contention environing this issue is whether an amendment prohibiting flag firing would conflict on our first amendment rights. We will write a custom essay sample on The American Flag And Its Growing Controversy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1989, the Supreme Court ruled that flag profanation was protected under our first amendment rights. In 1995, a constitutional amendment that would hold given Congress the power to censor flag profanation was introduced to the Senate and the House of Representatives ( Kaminer ) . The amendment passed through the House but failed in the Senate by a mere three ballots. In February 1997, a similar amendment was once more introduced to the Senate and the House Sell 2 Of Representatives ( Kaminer ) . It besides failed, but it does demo the turning concern about the issue of flag combustion. Defenders of the flag argue that firing an American flag is like ptyalizing in the face of America and its democracy. On the other manus, flag burners argue that under America # 8217 ; s democracy, they were given the right to show themselves freely. Obviously, this issue may neer be settled with a positive result. Some statements that flag burners have raised in their ain defence include such things as holding a flag bumper spine on a auto. They believe that if they can non fire a flag because it is considered profanation, so an old, faded bumper spine should be considered profanation every bit good ( Apel ) . This brings up a valid point. Who decides where the line should be drawn between profanation and nationalism? Measure 2: Duties, Ideals, and Consequences As this issue continues to be brought up in our authorities, the duties for everyone involved will go on to lift. Congress has the most of import duty of all. They are non merely obligated to decide the issue, but they are besides obligated to American citizens in a manner that is supposed to be indifferent. On the other manus, citizens are besides obligated to understand and esteem the authorities # 8217 ; s determination. Not everyone is traveling to be happy no affair what determination is made, so we as a society are obligated to esteem each other # 8217 ; s positions and ethical motives. Ideals play a really of import function in the issue of flag profanation. Ideals serve as the footing for actions. Obviously, societal duty is an ideal that needs to come up when an issue is covering with the Constitution. If an amendment is of all time added to the Sell 3 Fundamental law doing profanation of the flag illegal, the populace has to be ready to cover with it, and follow it. Our authorities, nevertheless, needs to pattern the ideal of equity and unity when such an issue is brought up. They need to listen to all sides and make up ones mind which class of action will lend to the greater good of the state. After this issue is eventually settled, it will be interesting to larn what effects are adopted for flag combustion ( sing it becomes illegal ) . It will besides be interesting to happen out where the line would be drawn for flag profanation. Who knows? I might be arrested for have oning my flag swimming short pantss to the beach. Again, our authorities has to be prepared to endorse up their determination, and that includes such effects as covering with protestors. Measure 3: Possible Courses of Action Coming to a determination on this issue is traveling to take clip. There will be a group, or groups that will experience like they have been cheated. However, they need to recognize that the authorities is taking what they feel is the best possible class for flag profanation. One possibility is the transition of certain statute law that will see all flag profanation illegal. If that does happen, many alterations are traveling to hold to take topographic point. Flag firing web sites such as the 1s that I used for this paper would be eliminated. The authorities will hold the duty of pulling a line on the issue. They would hold to make up ones mind if they are traveling to censor merely flag combustion, or include less violent Acts of the Apostless of profanation, such as a flag serviette. Those are merely a few of the possibilities that may happen in the hereafter, depending on what judgement is made. Sell 4 Another possibility is to go forth things as they are. Peoples will still buttonhole for a prohibition on flag combustion, but the authorities would non hold to pull lines around the issue. Again, the authorities needs to be just and show unity with the determination. A 3rd class of action could be a prohibition on flag combustion for the intent of protest against America. This would still do flag firing legal, but non as a malicious act towards the state. So, the people who burn flags as a manner of disposing of them because they are old and tattered would still be protected under the first amendment. This class of action would let all other signifiers of profanation to be legal. Thingss such as swimming short pantss, neckties, serviettes, bumper spines, ECT. would go on to be legal. Whatever comes of this issue, our societal duty demands to be the chief ideal that becomes known. Measure 4: The Most Ethical Course of Action I believe that the most ethical class of action would be a prohibition on flag combustion as a malicious act towards America. This manner, the people who deserve penalty for profaning the flag would be punished, and the people who believe firing a flag is protected in their first amendment rights could fire a flag. This determination is the most ethical because it is just to American citizens, it shows the unity of our authorities, and it is the lone class of action that meets both sides in the center. I strongly believe that our authorities would hold with my determination. It would non merely set a halt to the combat that takes topographic point over this issue, but it would besides do people feel like they got want they wanted. If a Vietnam veteran wants to fire his Sell 5 old flag that has been hanging outside his house for old ages as agencies of disposal, who is in a place to oppugn his action? He has evidently served our state in the most honest manner, and if firing a flag seems to be a loyal manner to dispose of it for him, so I back that one hundred per centum. I think Americans against flag combustion should see these facts before they decide to censor it indefinitely. I believe that the Supreme Court was fair in make up ones minding that firing a flag is protected under our first amendment rights because it shows how great a democracy America truly is. If the authorities starts taking away some rights, who is to state that they will non take away others. That is another fact Americans need to take to bosom before they decide which class of action is right or incorrect, ethical or immoral.

Evolution Of Labor Unions Essays - Labour Relations,

Evolution Of Labor Unions What is clearly evident is that the working people of America have had to unite in struggle to achieve the gains that they have accumulated during this century. Improvements did not come easily. Organizing unions, winning the right to representation, using the collective bargaining process as the core of their activities, struggling against bias and discrimination, the working men and women of America have built a trade union movement of formidable proportions. Labor in America has correctly been described as a stabilizing force in the national economy and a bulwark of our democratic society. Furthermore, the gains that unions have been able to achieve have brought benefits, direct and indirect, to the public as a whole. It was labor, for example, that spearheaded the drive for public education for every child. The labor movement, indeed, has served as a force for American progress. Now, in 2000, as the American trade union movement looks toward its second century, it takes pride in its first century of achievement as it recognizes a substantial list of goals yet to be achieved. In this past century, American labor has played a central role in the elevation of the American standard of living. The benefits which unions have negotiated for their members are, in most cases, widespread in the economy and enjoyed by millions of our fellow citizens outside the labor movement. It is often hard to remember that what we take for granted-vacations with pay, pensions, health and welfare protection, grievance and arbitration procedures, holidays never existed on any meaningful scale until unions fought and won them for working people. Through these decades, the labor movement has constantly reached out to groups in the American society striving for their share of opportunity and rewards...to the blacks, the Hispanics and other minorities..... to women striving for jobs and equal or comparable pay . . . to those who work for better schools, for the freedom of speech, press and assembly guaranteed by the Bill of Rights ... to those seeking to make our cities more livable or our rural recreation areas more available . . . to those seeking better health for infants and more secure status for the elderly. Through these decades, in addition, the unions of America have functioned in an economy and a technology marked by awesome change. When the Federation of Organized Trades and Labor Unions gathered in convention in 1881, Edison had two years earlier invented the electric light, and the first telephone conversation had taken place just five years before. There were no autos, no airplanes, no radio, no television, no air conditioning, no computers or calculators, no electronic games. For our modest energy needs-coal, kerosene and candies, we were independently self-sufficient. The labor movement has seen old industries die (horse-shoeing was once a major occupation) and new industries mature. The American workforce, once predominantly blue collar, now finds white collar employees and the gray collar people of the service industries in a substantial majority. The workforce in big mass production industries has contracted, and the new industries have required employees with different skills in different locations. Work once performed in the United States has been moved to other countries, often at wage levels far below the American standards. Multinational, conglomerate corporations have moved operations around the globe as if it were a mammoth chessboard. The once thriving U.S. merchant marine has shriveled. A new kind of growth industry-consultants to management skilled in the use of every legal loophole that can frustrate union organizing, the winning of representation elections, or the negotiation of a fair and equitable collective bargaining agreement-has mushroomed in recent years, and threatens the stability of labor-management relationships. A group of organizations generally described as the new right enlist their followers in retrogressive crusades to develop an anti-union atmosphere in the nation, and to repeal or mutilate various social and economic programs that have brought a greater degree of security and peace of mind to the millions of American wage earners in the middle and lower economic brackets. Resistance to modest proposals like the labor law reform bill of 1977, and the use of lie detectors and electronic surveillance in probing the attitudes and

Mcdonalds Case Study Essays

Mcdonalds Case Study Essays Mcdonalds Case Study Essay Mcdonalds Case Study Essay Case Study #1 McDonalds’s â€Å"Senior’s† 08/07/2011 McDonalds â€Å"Seniors† Restaurant                                                    Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However, she is looking for additional recommendations to improve her marketing mix. It is important not to neglect senior citizens as they are an important part of the market and they have money to spend but at the same time young consumers are considered to be the main users of chain restaurants due to the reputation of most McDonald stores. If Bowens decides to only concentrate on her senior clientele, she seriously risks the future profitability and popularity of her business. These older customers are an orderly group and very friendly to anyone who comes in. Further, they are neater than most customers, and carefully clean up their tables before they leave. Nevertheless, Suzanne is beginning to wonder if anything should be done about her growing non fast-food clientele. There is no crowding problem yet, during the time when the seniors like to come. But if the size of the senior citizen group continues to grow, crowding could become a problem. Further, Suzanne is concerned that her restaurant might come to be known as an old people restaurant which might discourage some younger customers. And if customers felt the restaurant was crowded, some might feel that they wouldnt get fast service. On the other hand, a place that seems busy might be seen as a good place to go and a friendly place eat with family. I also think that no restaurant business will want their clients to stay for a long time without purchasing items on a consistent basis. Bridgett needs to develop a strategy where she will have a constant flow of buying consumers young and old. A secondary problem may be the title of the restaurant could be at risk. The fast food label may become a social restaurant, similar to a bar or lounge atmosphere. It may take on the name of the â€Å"old people’s restaurant†. This will detour many of the younger customers and the customers who are coming to get the fast food service There is also a possibility that if she continues to concentrate on senior citizens they might monopolize the restaurant and younger generation would feel uncomfortable visiting a place filled with seniors. Mc Donald’s restaurant must accommodate more young customers as well as the older ones because of its notable services being offered worldwide, such as affordable meal price, comfortable and convenient place, and playground areas for children, also offering safe and healthy foods. In addition, the idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a. m. may be a good idea to help add to the money flow of the seniors. Using the party room would accommodate up to 150 senior patrons and leave the main part of the restaurant open to other paying customers. She figures she could charge $5 per person for the two-hour period and run it with two underutilized employees which won’t cost the restaurant any extra money. The prizes would be coupons for purchases at her store and would amount to about two-thirds of the bingo receipts which will bring back into the store. An Alternate solution would be to end the senior meal deal. If the deal attracts the crowd than the deal may slowly push the senior crowd away. That marketing deal would be in hopes to attract the younger crowd in which they may eat the more expensive meals. I would recommend that the low costing meal for the seniors would end somewhat earlier in the morning. By advertising that the offer is only good until nine a. m. then the seniors may hang around a shorter length of time. After nine passes then the seniors will become hungry again and may go home and go to sleep.

Senior and middle managements communication and leadership style Literature review

Senior and middle managements communication and leadership style influence on employees satisfaction and motivation in case of Airport of Thailand (AOT) company - Literature review Example The landscape of literature reviw offers the analysis of relevant information concerning leadership, internal communication, employees and management acquired through several years of management and several researches caried ut by various scholars. It is a process where leaders interrelate with their followers and try to persuade their followers in realizing intended goals. Previous studies have identified different types of leadership. Among the common forms of leadership styles are transformational and transactional. Transformational leadership put emphasis on the personal growth and intrinsic motivation of their followers. This type of leadership tries to align the aspirations and needs of their followers to that of the organization. By doing like that, transformational leadership nurtures the loyalty of their followers to that of the organization and inspires them to enhance their performance. In current dynamic and complex environment, transformational leaders are seen as ultimate agents of change who can steer their followers successfully in times of high risk taking and uncertainties (Shah, 2004). On the other hand, transactional leadership gain legitimacy by maximizing the use of promises, praises and rewards so as to meet the pressing needs of their supporters. They engage their supporters by rewarding them so as to achieve certain desired goals. Although transformational leadership is seen as more suitable than transactional leadership, it has been realized that such argument is deceptive. Burns (1998) argued that all leadership is transactional, though such transactions are not limited to short term rewards only. An effective leader has to appeal to the personal interest of the followers and make use of both short term and long- term rewards in order to lead supporters towards the realization of organizational objectives. This subject is very relevant to the study as it offers critical insight on types

Poetry explication Essay Example | Topics and Well Written Essays - 750 words

Poetry explication - Essay Example War will not be without death or defeat. And the poem describes how sorrowful it is, that even if there is victory in war, there is no victory over death. For in war, there is violence and in violence there is death. The tone of the poem expresses sorrow and regret. Although the drums beat in victory, the drums also beats sorrow for the passing of the honorable men who sacrificed their very lives in order to gain victory in war. It is but sad for their families and comrades. Although everyone knows how difficult war can be in the end, there are still people willing to sacrifice themselves for the victory of their party. And with this, although there is victory, the family and friends of the passing comrades will always be a shadow of defeat. Yes, they are honored. Yes, the party thanks them for their sacrifice and their hand in victory. But never can they be brought back by the honor that is being given to them. The speaker of the poem tells the sad story of how he witnessed the fune ral procession of the war veterans. He is particularly struck by the fall of the father and son. With this, he begins to question the war, its purpose and its victory. He begins to lose his will to fight and his thirst for victory. He does not feel the passion soldiers feel when they begin fighting, but he feels the burden of guilt that he is still alive when there are a lot of his friends and comrades that have fallen. He feels the sorrow of the families who lost brothers, fathers and sons. And with this, he creates a picture of unfulfillment is disillusion from the war. Although they have gained the victory that they have fought hard for some time, he only felt the pain of being left while so many of his comrades are dead. Although there are drumbeats indicating victory, the drumbeats for him represent the loss that he has seen, felt and encountered during the period of war. He cannot move on so easily, and he cannot rejoice over their victory because all he sees is death all arou nd him. The picture created in the poem, where the moon shines over the procession indicates a sorrowful event despite a victorious winning. It shows that despite the victory, behind the pounding of drums indicating expressions of honor for the dead, there is still a darkness that covers the entire army. Yes, after darkness, there is light, but in this scenario, the speaker cannot find the hope of coming day but he wallows in the darkness of the bright yet ghastly moon. The moon represents how things may seem bright but it is only illuminated by the sun, when one cannot see the sun. In war, the death of the soldiers may be shown as honorable deaths, but it is a dark event, only illuminated by the thoughts of the entire army celebrating success. With the moon shining, the speaker begins to really that even if it is only illuminated by the absent sun, it is still steadfast and strong. With this, he begins to realize what he can for the dead and dying. He begins to let them go, and off er them the only gift he can give them with their deaths, that is his love and the thoughts of being able to gain victory. This indicates how soldiers can still move on while they see comrades die beside them. They gain strength with their deaths, pushing for victory, pushing for the win. Their comrades’ death is like the moon, it gives them the strength as the moon gives the nighttime some illumination. War will never be without sorrow. It is the twin sister of war. Death is always part of the war, and the only way the soldiers will be able to

Advertising And The Sales Promotional Schemes

Advertising And The Sales Promotional Schemes The advertisement done today is far more different then the old era. Now, the emergence of new technology, the growth in the internet usage, rapidly changing environment, changing way of communications, fragmentation of mass markets, growing economies, and globalization has changed the overall marketing to use different other communication mediums and techniques with the old ones (newspapers, TV and Radio). Every day we are bombarded with different advertising messages whether it is on the radio while were driving to work, on television during our favorite programs, or in magazines and newspapers. Advertising has entered every area of our lives, and many of us choose to ignore it on many occasions. This might cause one to ask, can advertising and promotional efforts still are effective if people are so saturated with information? The answer is yes, advertising and promotions can be effective if used properly for targeting the right consumer. One of the main rules in advertising has always been to keep message simple and consistent and repeat it often. It has been shown that people remember advertising if they see it with great frequency, which explains why while watching hours of television one may see the same advertisement two or even three times even more. That way the message will positioned in ones mind. Integrated Marketing Communication One of the most important aspects of advertising and promoting a product or service is consistency. Companies ensure the consistency of their message by coordinating all of their promotional activities. This coordination of activities into a system or strategic plan is referred as integrated marketing communications (IMC). IMC creates a unified message and enhances the effectiveness of reaching the target consumer. Firms will create one message that will be used consistently throughout a marketing campaign. It is important that the promotional strategy also be in alignment with the organizational goals. There are three major aspects of an IMC plan:- Research Creative Aspects Implementation. Research and analysis are used to find the best way to design the product or service the most effective message and media to use and the best means to distribute the product or service at the optimal price. The creative aspect is the actual advertising, copywriting and designing of promotional materials. Implementation is the act of putting the plan together, creating a strategy and seeing it through. Planning an integrated marketing communications plan also means finding target market determining what is unique about the product offering or service providing constructing a positioning strategy for product or service deciding what the best message would be for product and choosing the optimal marketing mix in relation to allowed marketing budget. Ideally an effective IMC campaign will differentiate the product or service from a competitors generate a flow of leads be consistent with and support the overall branding strategy cause the company to have a more prominent place in the market. Communicate the companys experience and knowledge and help to retain existing customers. The Promotional Mix The promotional mix is the use of different advertising and communication channels in a coordinated way to run an effective marketing campaign. These coordinated campaigns are part of an effective integrated marketing communications plan. The four main methods of promotion within the mix are:- Advertising Sales Promotion Personal Selling Public Relations The most important factor in determining the optimal mix is identifying the target market. This can be determined through extensive market research. Once a company knows its target market it can then research its use of various media outlets in order to come up with the best combination of marketing materials to reach the defined target. For example if the target market is stay-at-home moms, an organization might find that television advertisements during certain daytime television shows are most effective for reaching them. If the target market is a young professional, the marketer might find that using billboards in a downtown commercial district and morning drive time radio advertisements are effective for getting the message to this target market. The size of the promotional budget will greatly influence the chosen mix as well. Television advertising can be very costly and therefore may not be a feasible option for a company with a smaller marketing budget at least not during pri me viewing hours on major networks. Often the amount of money a firm spends on promotional activities will be affected by the product life cycle general economic conditions and the competition. The promotional mix may involve a company coordinating its loyalty program with advertising campaigns and a promotional deal. Advertising Advertising is paid communication brought to audiences through different forms of media such as television, radio, newspapers, magazines and billboards. A company uses advertising to inform, persuade or remind its target market of its products or services. Comparative advertising is used to differentiate a companys products in the marketplace from other similar products. For example The Pepsi Challenge campaign was a form of comparative advertising in which consumers were asked to take blind taste tests to see if they could tell the difference between the products. Coca-Cola uses reminder ads to show us how refreshing the beverage can be on a hot day. 1.4. Different Medium of Advertising and Sales Promotion Advertising Mediums There are advantages and disadvantages to each media type and when selecting the advertising mediums to use companies must understand who their target audience is and which the most effective method for reaching them is. Marketers must be able to divide their budgets among the various media resources in order to stretch them the farthest to reach the most customers. Television Television advertising is the leading medium for reaching Indian audiences. Although a very expensive form of advertising, television ads reach the largest percentage of the Indian population at once and can be very appealing due to their visual nature as well as their sound. TV ads can be classified into national, local, and cable advertisements. The type of network chosen will depend on which audience the marketer is trying to reach. If the advertisement is for a local restaurant the company may choose to advertise only on local stations or in local ad space on cable channels or national networks. The time an advertisement is shown is also an important decision that companies must make in order to reach the target audience. Budgetary constraints will also be a factor in choosing time slots for advertisements. Print Advertisements Advertising in newspapers and magazines is another way of reaching customers with a companys message. Print ads are effective because of their visual quality and can be run in many different types of publications. Marketers selling products or services to consumers may choose national publications such as India Today or local newspapers such as the Times of India and Hindustan Times. Businesses trying to sell products or services to other businesses will often advertise in trade publications of the industries they are trying to reach. Companies may also target specialized publications for example a new computer product may be advertised in PC World or another specialty technology publication. Print ads have a longer life than electronic media ads and are good for telling a story about the value of a product or service. Radio Although lacking the visual appeal radio can be an effective medium for reaching target consumers. The average radio listener tunes in for three hours a day and often on a regular basis. When using radio advertisements in marketing mix it is necessary to make sure that the company and product or service is clearly identified. As with television it is also necessary to find the right station for advertising to the target consumer. If your service is a bar for college students you may choose to advertise in the evenings on a college station or an alternative rock station and if your target audience is senior citizens you may advertise on news stations or a talk show. Internet The Internet has become an important electronic medium and its interactive quality is unique. It permits immediacy of purchase and a high level of convenience. It can be personalized and individualized. The Internet and the World Wide Web are becoming essential tools in an integrated marketing plan and effective tools in sustaining customer loyalty and satisfaction. Direct Mail Mailing advertisements or promotions directly to peoples homes is another commonly used method of reaching consumers. Direct mail campaigns can be expensive due to printing and postage costs but these campaigns can be effective if the mailings reach the right consumers. Often companies will purchase lists of consumers or collect data themselves to build a mailing list. The people on these lists will then be sent targeted mailings. Telemarketing The utilization of telemarketing has been greatly affected in India by the recent implementation of the national Do Not Call registry, where millions of Indians signed up to have their telephone numbers removed from telemarketer lists. Internationally however regulations regarding telemarketing vary and it may still be a very effective method of reaching consumers. The downside of telemarketing is that most people do not like the invasiveness of being called at home though unfortunately many mass marketers find the risk of offending non receptive households is offset by the effective results and benefits from these marketing methods. Outdoor and Out of Home The majority of outdoor advertising rupees are spent on billboards. Billboards are a popular way of reaching commuters and consumers in a single geographic location. Other forms of outdoor advertising known as out of home include sports stadium ads, bus shelter posters, or signage on buses and taxis. Advertising Trends A very popular way of getting a message across is using celebrity endorsements. Advertising companies are willing to pay money in order to hire celebrities to represent their brands. Celebrities are part of an advertising message and campaign. Of course using a celebrity spokesperson can be a risk. When choosing a celebrity to endorse products, it is important to find an appropriate match with the product or service. The relationship should be believable. It is also important that the celebrities endorsing the product be credible. They should either have expertise in the field or be trustworthy characters. Sponsorships This is a well-used form of promotion and advertising that allows the company to buy into a sporting event or activity. The amount of investment in a sponsorship can range from an athletic company supporting a college sports team by providing them with brand-name uniforms in order to promote the brand to a company sponsoring a cricket game. For example Pepsi and Coke use to take sponsorship of cricket time to time. Infomercials Another trend in advertising is the infomercial. This is an extended television advertisement and usually runs at off peak hours or on lower-budget television or cable networks. Infomercials are usually at least a half hour long. Some of the most popular items that are sold through infomercials are fitness videos, skin care products and kitchenware. Often they will feature celebrity endorsements and offer products that cannot be purchased in stores. Their low-budget appearance and late-night showing often characterize infomercials. Once the consumer is convinced to purchase the product he or she will then be able to call and order the product over the telephone generating a direct response to the infomercial. Sales Promotion Sales promotion consists of many activities used to sell products. They are activities that give consumers a short-term incentive to make a purchase. Sales promotions are also activities that change the price and value relationship of a product as perceived by the target audience with the possible effect of generating immediate sales. It is possible that a sales promotion can also alter the long term value of the brand by making what might be a premium product more affordable. Sales promotions are generally time-bound programs that require participation on the part of the consumer through either immediate purchase or some other action. The fundamental goals of sales promotion are tactical, strategic and ultimate. The tactical goals are to combat a competitors increase in market share to combat other competitors promotional efforts and to move brands that are either declining, overstocked, damaged or not selling fast enough. The strategic goals are to motivate consumers to switch from a rival brand to increase product consumption to reinforce the marketing communications efforts for the brand and to motivate brand loyalty. The ultimate goal of a sales promotion is to increase sales, profits and market share. There are different channels for sales promotions which include consumer promotions and trade promotions. Consumer Promotions Consumer promotions are geared toward getting consumers to try a companys products. Some examples of consumer promotion activities include coupons, rebates, sampling, sweepstakes, point-of-purchase displays and special packs. Coupons Whether we cut coupons from newspapers and magazines or getting them in the mail, coupons are a very popular form of sales promotion. They are very effective especially in economic downturns for luring people into restaurants or causing them to make repeat purchases of products. E-coupons are another popular form of sales promotion they are extremely effective for luring in customers and are redeemed by 57 percent of the people who click on them. The most popular uses of e-coupons are for sales of groceries, books and health and music products. The disadvantage of coupons is that they do not encourage brand loyalty most consumers who use coupons regularly are willing to switch brands if there is a better discount available. Rebates Rebates are partial refunds that are offered by the manufacturers. Often manufacturers will use mail-in rebates as incentives for purchasing. The consumer must purchase the product at full price and then fill out paperwork and mail in the receipt in order to receive some money back. Rebate programs allow marketers to promote a companys product at a reduced poster bate price also called MRP offering a substantial savings to its customers but also requiring that a set of conditions be met to qualify. Sampling Companies will often send or hand out samples of products in order to attract customers who may not have purchased their products otherwise. Beverage companies may target college students and hand out soft drinks on campuses, or a food company may set up a stand in a grocery store so that consumers can sample their new chips. You may even receive a trial bottle of shampoo in the mail or you may remember receiving the India Online (IOL) CD in the mail offering 100 free hours of Internet access. These are all examples of sampling, and the intention of these promotions is to introduce a new product or service to a consumer in order to generate brand loyalty. Sampling can be a costly method of attracting customers and it often results in wasted distribution however it can be a very effective method for getting consumers to switch brands. Sweepstakes and Contests Sweepstakes and contests are another strategy of sales promotion. Data will be collected from consumers and they will be entered to win a prize. Companies can use the information that they collect from entrants in order to develop a mailing list for future promotional campaigns. Organizations must be sure to print all the guidelines for their sweepstakes or contests in order to avoid legal entanglements. Some of the guidelines companies should follow in order to put on a successful sweepstakes promotion include the following:- Clarify who is eligible Indicate states where the promotion is not valid Declare the termination date of the promotion Clarify random drawing procedures Companies should also detail the prizes disclose the odds of winning declare a deadline for entry and reserve the right to use winners names and photographs for publicity. Point-of-Purchase Displays Point-of-purchase (POP) promotional materials are displays that are set up in stores in order to prominently display products. At a grocery store a POP is usually placed in front of the store, at the end of an aisle, in the aisle or on the shelf. POP displays are very successful due to the fact that many people make last-minute purchasing decisions. Bundling Sometimes companies bundle products together in order to promote a new product or to encourage consumers to try a complementary product such as a free small conditioner bundled with a shampoo purchase or a free disposable razor with a shaving cream purchase. A company may also offer a bonus pack or a special pack with 20 percent more in order to encourage a customer to purchase a product. Give a ways Another strategy used by companies is that of special promotional items to be given away. These may be hats or T-shirts advertising the company or brand. For example, many times credit card Advertising

Aborted Aspirations in Pat Barkers Regeneration Essay -- Pat Barker R

Aborted Aspirations in Pat Barker's Regeneration Pat Barker's riveting World War I novel Regeneration brilliantly exemplifies the effectiveness of fiction united with historical facts. While men aspired to gain glory from war and become heroes, Regeneration poignantly points out that not all of war was glorious. Rather, young soldiers found their aspirations prematurely aborted due to their bitter war experiences. The horrible mental and physical sicknesses, which plagued a number of soldiers, caused many men to withdraw from the battlefield. Feelings of guilt and shame haunted many soldiers as they found themselves removed from the heat of war. Men, however, were not the only individuals to experience such feelings during a time of historical upheaval. Women, too, found themselves at war at the dawn of a feminine revolution. One of the most contentious topics of the time was the practice of abortion, which comes to attention in chapter 17 on pages 202 and 203 of Barker's novel. Through Baker's ground-breaking novel, we learn how m en and women alike discovered that in life, not all aspirations are realized; in fact, in times of conflict, women and men both face desperate situations, which have no definite solutions. Illustrated in Barker's novel by a young woman named Betty, and many broken soldiers, society's harsh judgments worsen the difficult circumstances already at hand. As men engaged in war overseas, women gained many opportunities in their every day life. New employment opportunities became attainable to women. In women's health, many new medical practices were conventionalized as well. One of the most pivotal medical advancements of the time was the commercialization of birth control ("Marie Stopes"). However, n... ...omen did or did not abort their unborn child varied, it can be inferred that social disgrace would result from whatever choice was made. The decisions we make today, can create life-long repercussions. Regeneration poignantly points out that not all is fair in war, or life. Works Cited "Abortion: In Law, History & Religion." Childbirth By Choice Trust. May 1995. 26 April 2004. <http://www.cbctrust.com/abortion.html> Barker, Pat. Regeneration. New York: Plume, 2003. Horden, Anthony. Legal Abortion: The English Experience. New York: Pergamon Press, 1971. "Marie Stopes." Spartacus. 7 December 2001. 26 April 2004. <http://www.spartacus .schoolnet.co.uk/Wstopes.htm> Raffel, Brian, Monica Borgone, Michael D'Ambrosio and Rebecca Heydon. "Abortion Around the World." 1999. 30 April 2004. <http://apdude0.tripod.com/abortionaroundtheworld/index.html>

Gym Goers

Three Categories of Gym-Goers NAU: Composition 1 Three Categories of Gym-Goers People go to the gym to benefit their lifestyles by getting back in shape, right? Most people that go to the gym do not fit into any other category other than â€Å"normal†, meaning that there is nothing specific about them that stick out. Then there are those who definitely stick out with certain qualities you just can’t seem to escape from. There are always different categories gym-goers fall into and they are starting to stand out more and more.The different categories you will find at the gym are; the coach, the loud meathead showoff, and the social butterfly. The first category is â€Å"the coach†. The coach is the guy that thinks he knows everything about anything. Typically these types of people are yelling from across the gym that â€Å"you can do it! † or â€Å"you’re not doing that right† then goes on to tell you the exact steps about the exercise as if y ou wanted their help. These people will have on the best work out clothes and shoes you can get because they think they make you perform better.Right when you think they are gone and have left you alone, there they are right by your side again coaching you through your workout. Nothing is worse than when you are running and someone comes up and tries talking to you, but these people are there telling you that you need to go faster and start nagging on the way that you are running. You might give them dirty looks in the mirror and try to tell them to go away, but you can’t talk or yell at them because you can’t breathe from all the running. The second category is â€Å"the loud meathead showoff†.Many of times these types of gym goers are the people wearing shirts that show off their muscles and always are looking in the mirror flexing. They are constantly screams â€Å"oh yeah! † and grunt very loudly to make sure everyone in the gym hears them to draw att ention. They are the type of people that will go right next to someone while working out making sure they are doing everything ten times better than that person. You see these people usually with buddies that do the same thing and they will grunt face to face while flexing at each other and saying â€Å"WHOO! They might come over to you while you are doing pull-ups, grab the bar, and do five pull-ups to your one while they grunt loudly. They tend to hang out in a group at the end of their work out and have a protein shake and converse about who lifted more, how many reps they did, and when they will meet tomorrow for their next work out. The third category is â€Å"the social butterfly†. Usually, this is the person that goes to the gym with hopes of working out but never actually does so because they are too busy talking to everyone. They know absolutely everyone at the gym by first and last name and what they do for a living.They try their hardest to be involved in every jo ke and conversation. They might start on the treadmill but then they see someone, get off the treadmill, and have an hour conversation with that person. They are almost always the nicest person in the gym and will come over while you are stretching to say hi so they can avoid working out. They are the people that are at the gym for a few hours and claim that they did an hour of cardio and an hour of weight training just to make their selves feel better about the fact that they talked to people the whole time they were there.They will usually spend about thirty minutes on one machine just because they are having a conversation about the new iphone with the person next to them. If they would spend as much time working out as they did flapping their jaws they would be in great shape. No one really likes these people while they are working out, but somehow they are always at every gym you attend. I only wrote about three types of gym-goers, so imagine how many other categories there are and what you would name them. Take a look next time and see who you can spot out. I guarantee you’ll find at least one of these people lurking around your gym.

Questions to Ask During an Academic Job Interview

Every year graduate students, recent graduates, and postdocs to make the rounds on the academic job interview circuit. When youre looking for a faculty position at a college or university in this difficult academic job market, its easy to forget that your job is to evaluate how well the position matches your needs. In other words, you should ask questions during your academic job interview. Why? First, it shows that youre interested and attentive. Second, it shows that youre discriminating and wont just take any job that comes along. Most importantly, its only by asking questions that youll obtain the information that you need to decide if the job is really for you. Questions to Consider The following are various questions that you can examine and custom fit for your specific interview: How is the university organized? What are the major units and administrators of the school and what are their responsibilities? What does the organizational flow chart look like? (Note that you should do your homework beforehand and be somewhat familiar with the university; ask additional questions to clarify your understanding.)How are departmental decisions made?How often are departmental meetings held? Are decisions made in departmental meetings? Who is eligible to vote on departmental decisions (e.g., all faculty or only tenured faculty)?May I have a copy of the departmental annual report?Whats the relative importance of teaching, research, and service for promotion and tenure?What is the average time that faculty members spend in each academic rank? How long is it before assistant professors are reviewed for promotion and tenure?What is the nature of the tenure review process?About what percent of faculty receive tenure?Can grants be used to supplement salary?What type of retire ment program is there? What percentage of the salary goes to retirement? What does the school contribute?What type of health program exists? What are the costs and benefits?How many undergraduate and graduate students are presently in the department? How are their numbers changing?Tell me about your student population.Where do the undergraduate students go after graduation?What kinds of technology are available in the classroom?How well does the library meet departmental needs? Are the reserves adequate?What courses are you looking to fill?How do the department and university support the improvement of teaching?What are the departments research strengths and weaknesses?What are the departments plans for growth and hiring?What resources for research are available within the department (e.g., computer facilities, equipment)Is there a research office on campus to help faculty write grants?How important is research in determining tenure and promotion?Is outside grant support essential f or promotion and tenure?How are graduate students supported?How do graduate students select research advisors?What kinds of financial support are available for research and supplies?Is this a new position? If not, why did the faculty member leave? Final Advice One final caveat is that your questions should be informed by your research on the department and school. That is, dont ask questions about basic information that can be gleaned off of the department website. Instead ask a followup, in-depth questions that show that youve done your homework and that you are interested in knowing more.